Install with the knack CLI: knack pull @knack/campaign-architecture — then it runs in Claude Code, Cursor, Codex, or any agent that reads the open Anthropic Skills format.
When to Use
- Designing new campaigns across multiple platforms.
- Reorganizing accounts bloated with overlapping audiences or learning-phase resets.
- Planning test cells to isolate variables (audience, creative, bidding).
Framework
- Objective Alignment – match campaign objective to business KPIs + conversion events.
- Hierarchical Testing – campaign = goal, ad set = audience/bid, ad = creative variant.
- Budget Strategy – CBO vs ABO, pacing guardrails, flighting.
- Signal Quality – ensure each ad set receives enough conversions/week.
- Lifecycle Coverage – separate prospecting, retargeting, and customer expansion streams.
Templates
- Naming convention guide (Channel_CampaignGoal_Audience_TestID).
- Funnel coverage matrix (stage vs channel vs messaging).
- Test design brief (variable, hypothesis, metric, sample size, duration).
Tips
- Limit active tests to preserve learning phase stability.
- Centralize exclusions (existing customers, employees, low-LTV segments).
- Archive underperforming structures monthly to maintain account health.