Install with the knack CLI: knack pull @knack/brand-governance — then it runs in Claude Code, Cursor, Codex, or any agent that reads the open Anthropic Skills format.
When to Use
- Rolling out updated brand systems or localization variants.
- Reviewing creative for compliance with legal, accessibility, or partner requirements.
- Auditing asset libraries for version control.
Framework
- Guideline Source of Truth – centralize docs, design tokens, and change history.
- Approval Workflow – define reviewers, SLAs, and escalation paths for exceptions.
- Audit Cadence – schedule quarterly reviews of live assets, templates, and vendor usage.
- Education Layer – curate training, office hours, and certification quizzes.
- Feedback Loop – capture field requests, track decisions, and prioritize updates.
Templates
- Brand governance checklist (channel, reviewer, status).
- Exception request form with rationale + decision log.
- Rollout communication plan (audiences, channels, timeline).
Tips
- Use tagging/versioning in DAM tools to prevent outdated asset usage.
- Pair metrics (brand accuracy, request SLAs) with incentives for compliance.
- Partner with legal/security for regulated industries.