Marketplace @knack attribution-playbook

Attribution Playbook

Standard operating guide for campaign tagging, attribution models, and QA.

v0.1.0 by @knack (Knack) attribution-playbook

Install with the knack CLI: knack pull @knack/attribution-playbook — then it runs in Claude Code, Cursor, Codex, or any agent that reads the open Anthropic Skills format.

When to Use

  • Standing up or refreshing attribution models across teams.
  • Training campaign owners on UTMs, tracking, and governance.
  • Running QA before/after changing attribution weights or tooling.

Framework

  1. Taxonomy Rules – channel, campaign, creative, and experiment naming standards.
  2. Model Catalog – when to use first/last/linear/position/data-driven with pros/cons.
  3. Data Contracts – required fields, systems of record, sync cadence.
  4. QA Checklist – sample records, dedupe logic, cross-tool reconciliation.
  5. Change Management – approval workflow, communications, and measurement of impact.

Templates

  • UTM builder + validation sheet.
  • Attribution model comparison matrix.
  • QA runbook for campaign launches and quarterly audits.

Tips

  • Keep a shared "gotchas" log for recurring tagging errors.
  • Align with finance on ROI/CAC definitions before rolling out model changes.
  • Pair with evaluate-attribution-models for decision-ready narratives.