Install with the knack CLI: knack pull @knack/adoption-playbook — then it runs in Claude Code, Cursor, Codex, or any agent that reads the open Anthropic Skills format.
When to Use
- Launching onboarding/adoption initiatives for new segments or products.
- Refreshing adoption strategies after major roadmap or packaging changes.
- Standardizing enablement for CS, product, and marketing partnerships.
Framework
- Persona & Journey Mapping – goals, blockers, success metrics, critical milestones.
- Play Matrix – channel x milestone view of actions, owners, cadences, and triggers.
- Content Library – templates for comms, workshops, office hours, and enablement assets.
- Measurement Plan – activation, usage, sentiment, expansion metrics with thresholds.
- Feedback Loop – qualitative signals, experiment backlog, and improvement tracker.
Templates
- Journey table (milestone, trigger, action, owner, KPI).
- Adoption campaign brief with creative/copy checklist.
- Weekly adoption standup agenda and notes doc.
Tips
- Anchor each milestone on a clear customer outcome, not just feature usage.
- Pair with
build-adoption-program command for automated blueprints.
- Archive playbook iterations to show impact in QBR/EBR storytelling.